What I really like about UX is that it requires a deep understanding of the product and its users. I think user centered design is the key to successful products and the UX perspective gives me the full stack of methods I need to shape them to their users.
Design isn't just about colors and shapes, but how it works. For me, discovering IA, user journeys, prototyping and iterating over and over again is what its all about. When I add the final beautiful skin to an evolved project, and then see how people use it, I realize that this is the best job ever.
When we talk about design, there isn't anything more valuable than when different people gather to sit, talk and work together. Design workshops are very powerful and ever since my first DT workshop I have been an evangelist. I participated in, lead and organized many workshops and projects.
It is very inspiring to see how people get to understand the importance of human centered design in product development.
Last but not least, it is incredible fun - I love the rush of rapid prototyping.
When it comes to graphic design, be it print or digital, I like simple and smart things. I mean things like playing with typography and finding just the right colors and shapes.
I like both holding the printed design in my hands and looking at it on the screen. Designs behave so differently and there is always room for experimentation.
Inspiration can come from under the sea or above the clouds.
When you think about designing processes and overall experiences you end up with service design. This framework gives you the tools to understand the problem, carry out research and design a solution.
I participated and coached several workshops in which we familiarized ourselves with service design and built projects for several problem and target groups, including catastrophe response, senior people, self-organized delivery systems and metro drivers.
Telling stories with motion pictures is both effective and fun. I had the chance to study motion pictures at the University and I found the experience very valuable when I ended up in the field of UX. Understanding a narrative, being able to create storyboards and animations is invaluable in this line of work, not to mention when presenting projects and prototyping.